![]() ![]() ![]() ![]() Niko niko ni Pc#Tencent is also investing in companies with experience in PC and Console games, while offering its experience in mobile games to them. INSIGHT 2: The company has augmented its investment philosophy this year, now investing in smaller companies than it typically does, and at a much earlier stage. This year the company has been more proactive with its investments in the gaming space. Tencent’s approach to M&A can be traditionally characterized as somewhat conservative, investing primarily in firms that have a proven hit or established product or service. When analyzing our China Games Market Database, we found that this was three times the number of deals it closed in 2019 and more than four times higher compared to 2017. INSIGHT 1: Tencent closed a record number of 31 videogame related deals in the year. Tencent invested in 31 game companies in 2020 Source: Niko Partners China Games Streaming TrackerĢ. We track the top game titles across China’s largest game live streaming sites (Huya, DouYu and Bilibili) and produce rankings across six categories: Hours, Streamers, Tips, Subscribers, Heat Index, and Niko Index (our estimate of viewers). Viewers of the game have continued to peak when new updates are introduced and during character wish banner events.ĪBOUT THE TOOL: Niko’s China Games Streaming Tracker is a key tool for investors, esports professionals, game developers, game publishers, streaming platforms, marketers, advertising agencies, or anyone who wants a unique view into the huge, vibrant games streaming industry in China. Almost 4,000 streamers broadcast the game on December 1st with 9.5 million cumulative viewers tuning in to watch. We also found that the game had its best day on December 1st when a new character called ZhongLi was added to the game. INSIGHT: When analyzing Niko’s China Games Streaming Tracker, we found that the title has remained a top ten title since launch and is most popular on Bilibili with 棉花大哥哥 being one of the most popular streamers. MiHoYo built on its experience operating hardcore mobile titles such as Honkai Impact 3 to create a deep yet accessible RPG game that scaled across multiple platforms. The game has performed very well in its home market of China, and had over 15 million pre-launch registrations. Genshin Impact was a top title on Chinese game streaming sitesīACKGROUND: Genshin Impact, a new open world RPG from Chinese developer MiHoYo, has been a key title this year. Here are some of the important data and trends we shared with our clients in 2020:ġ. Our global team of analysts deliver the insights, data and analysis within products and services to clients who rely on us for high integrity information to understand the Asia games market and drive business decisions. For 19 years, we’ve offered insights on the videogame industry in Asia to our clients 11 markets, including China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. ![]()
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